Questions that provide numbers as result. Quick and unexpensive way of measuring a level of user satisfaction and collecting feedback about the product. Survey is a quick way to collect information from a large number of users but their obvious limitation is lack of any interaction between the researcher and the users.
A prototype is a simulation or sample version of a final product, which is used for testing prior to launch. The goal of a prototype is to test products (or product ideas) before spending lots of time and money into the final product.
A visual guide that represents the page structure, as well as its hierarchy and key elements. Wireframes are useful when UX designers need to discuss ideas with team members/stakeholders, and to assist the work of visual designers and developers.
A collaborative collection of images and references that will eventually evolve into a product’s visual style guide. Moodboard allows UX desigenrs to show stakeholders and teammates a proposed look for the product before investing too much time or money on it.
Analysis of product competitors that maps out their existing features in a comparable way. The report helps you understand industry standards and identify opportunities to innovate in a given area.
A diagram that explores the multiple steps taken by users as they engage with the product. Experience map allows designers to frame the user’s motivations and needs in each step of the journey, creating design solutions that are appropriate for each.
A visual representation of the user’s actions to complete tasks within the product. Visualized user flow makes it easier to identify which steps should be improved or redesigned.
A persona is a fictional character created to represent a user type that might use a product in a similar way. Personas make it easier for designers to create empathy with users throughout the design process.