A diagram that explores the multiple steps taken by users as they engage with the product. Experience map allows designers to frame the user’s motivations and needs in each step of the journey, creating design solutions that are appropriate for each.

A visual representation of the user’s actions to complete tasks within the product. Visualized user flow makes it easier to identify which steps should be improved or redesigned.

A persona is a fictional character created to represent a user type that might use a product in a similar way. Personas make it easier for designers to create empathy with users throughout the design process.